Marc Coleman

Background

About Marc Coleman

With over 15 years’ experience in marketing and sales, I’ve built my career delivering high-impact brand, digital, and customer engagement strategies across the automotive and e-commerce sectors.Currently, I lead the launch and growth of Cadillac in Australia & New Zealand, overseeing brand strategy, budget management, and integrated campaigns spanning digital, media, retail activations, and customer experience. My role involves managing agencies and supplier partnerships, driving brand positioning, and bringing Cadillac’s first EVs to market through high-profile campaigns, pop-ups, and experience centres.My expertise includes:Strategic brand management – positioning global brands for local market relevanceDigital & CX leadership – website development, CRM, and data-driven marketingIntegrated campaign execution – across media, events, retail, partnerships, and OOHCommercial acumen – budget management, contracts, and supplier negotiationsTeam & stakeholder leadership – cross-functional collaboration with sales, product, and financePreviously, I’ve driven marketing transformation across GM brands and developed entrepreneurial e-commerce ventures, giving me a strong mix of corporate discipline and entrepreneurial agility.I’m passionate about building brands that resonate with customers, delivering measurable results, and mentoring teams to achieve their best.