Marc Pedrol

Background

About Marc Pedrol

Senior Marketing Director with a proven track record of success in developing strong brands. Known for innovation, strategy, creativity and strong execution. Global mindset, resourceful, team player. Numerous awards and recognition within the travel industry and known for his obsession with performance marketing. Entrepreneur spirit with 4 years exploring emerging technologies to provide immersive experiences for advanced brands at VISYON. Strong SaaS and tech background as a CMO at IST, technology and intelligence-based company providing online platforms for the travel/cruising industry; leading marketing, new business and commercial teams. Currently leading marketing for Dream Yacht Group & Navigare Yachting as a Global CMO to help sail the brands towards a new and exciting horizon. More in detail - Global consumer-driven marketing experience with an understanding of market needs, trends and differences- Experience in a strategic planning role: Ability to understand the requirements of different departments, stakeholders and consumers and able to translate those needs into creative but also result-producing campaigns- A born storyteller with a passion for brand and communication with the consumer in mind- Agency background: Worked with different clients, in different markets and products/services, multi-tasking, solution-oriented, ability to improvise without losing sight of strategic goals- Experience in leading teams of different specialists, skill-levels to guide and influence a creative and efficient work environment- Digital & performance expertise: Deep understanding of all available communication channels including audience segmentation. Experience in creating 360-campaigns and ability to tailor campaigns based on defined requirements as lead generation, brand awareness, product launch or sales promo campaigns, etc - Strong entrepreneur spirit with few own successful projects