Marc Reppin

Background

About Marc Reppin

I have more than 20 years of experience developing and optimizing digital customer experiences, from web sites to to campaign landing pages to social media presences. I have created audience development strategies and digital marketing campaigns that have increased awareness, engagement, retention and revenue. I speak fluent German and have a working proficiency of French. PORTFOLIO: I have worked extensively in the media, financial services and retail industries. For more than a decade, I led the development and audience growth for the digital assets of Rogers Media’s business publications. I won four Rogers Publishing Awards for excellence and innovation, and a National Magazine Award. At TD Bank Financial Group, I laid the foundation for an enterprise-wide shift to accessibility-first thinking, while at Yahoo I ensured Canada was the first jurisdiction to receive much-needed Web 2.0 platform upgrades. More recently, I launched several successful PPC campaigns for B2B clients, and developed the content strategy for Mazda Canada’s successful 2022 website repositioning and relaunch. KEY ACCOMPLISHMENTS: • Created the content strategy for Mazda Canada’s repositioning and relaunch of Mazda.ca • Defended Yahoo! Canada’s audience share, content budget and content programming team in the aftermath of the financial crisis. • Quadrupled the audience of and modernized and enhanced Rogers Media’s business websites during a period of intense media industry disruption and a challenging advertising market. CORE SKILLSET: • Content Strategy, UX writing, copywriting • Optimization: SEO, web accessibility, usability • Research and analysis • Always learning, with a "how can we do this better" mindset. I am happy to connect with those who share a passion for improving digital customer experiences and who are looking for ways to bring better ideas and greater value to every situation. Let's talk!