Marcel Odena

Background

About Marcel Odena

I remember that as a child sitting in front of the TV together with my father I saw ads that had nothing to do with me. I never thought that I would dedicate myself to advertising until in 2013 I entered the world of digital marketing through Google Adwords, now Google Ads. I saw that another type of advertising was possible, to put the demand in contact with the offer, in the right place, at the right time. I discovered the world of Pay Per Click (PPC) Advertising. In 2014 I discovered LinkedIn Ads and was fascinated by its immense possibilities to do good B2B marketing. That's how I started collaborating for several Tech Startups in Barcelona: Userzoom, Captio, Red Points, ForceManager, Signaturit, SpaceBoost, etc. All of them have received several rounds of investment and some have had "exit", but this is not what satisfies me most, but to know that through well-done advertising and good marketing we have managed to better position their brand in the desired markets. What can you expect from me? B2B Marketing Consulting: advice on the B2B marketing strategy, advice on the best advertising strategy through several channels, advice on the use of marketing and sales tools such as HubSpot and Salesforce, etc. Management of advertising campaigns through LinkedIn Ads, Google Ads, Twitter and Facebook Ads, AdRoll and other PPC platforms. In-company training: I train the marketing team of companies with whom I collaborate on the management of campaigns on LinkedIn and other advertising platforms. I also give training on how to get the most out of various marketing and sales tools such as HubSpot, Salesforce, Unbounce, and others. Conferences: I am open to giving talks about Linkedin Ads, B2B Marketing, PPC, use of tools for Marketing and Sales, etc, whether for an event, in podcasts, etc. Let's get in touch! You can contact me here: Email: odena@magnetica.cat Web: