Marcel Roske

Background

About Marcel Roske

Driven by a vision of a more efficient and sustainable world, I leverage the latest technological innovations in industrial automation and digitalization. I believe that competitive advantage is built on quality, speed, and innovation.As Head of Marketing for Digital Industries Germany at Siemens, I am responsible for shaping and executing strategic marketing and communication initiatives that strengthen our market presence and enable sustainable growth. My focus is on customer-centric strategies, aligning marketing closely with business objectives, and fostering cross-functional collaboration to deliver innovative solutions and impactful communication across all channels.With over 15 years of international experience in business development, marketing, and leadership - including roles as Head of Business Development & Sales Excellence, Regional Manager for India and Australia, and Global Marketing Manager for SIMATIC HMI, Energy Management, and SIMATIC Apps - I bring a deep understanding of market dynamics, customer needs, and technological trends. My journey has taken me from hands-on engineering and commissioning to service, marketing, and strategic leadership roles.I stand for data-driven, creative, and strategic work, continuous learning, and team development. My goal: to shape the future of industry with passion and an innovative spirit, together with my network.Let’s connect and drive innovation together!