Marcel Thiele

Background

About Marcel Thiele

I am an accomplished International Business Development Manager with a strong focus on market expansion, strategic partnerships, and sustainable growth in the foodservice and hospitality industries. Reporting directly to executive leadership, I operate in autonomous, pioneer roles – driving the brand’s international footprint across complex and evolving markets. With a foundation as a Certified Master Chef and deep operational expertise, I combine hands-on execution with strategic foresight to build scalable growth models. I have successfully opened new markets, built long-term distribution networks and positioned premium product lines in highly competitive environments. Having visited over 90 countries and possessing in-depth knowledge of all major European markets – including their cultural, logistical and regulatory specifics – I bring exceptional situational awareness and cultural fluency to every negotiation. My work bridges commercial objectives with cultural nuance and culinary relevance. Core competencies include- Market analysis & tailored entry strategies - Contract negotiation & key account acquisition - Logistics & supply chain architecture - Cross-cultural & multilingual communication - Trade show & event representation - Product development & market adaptation - Strategic partnership building My approach is hands-on, analytical and growth-driven – always aiming to position the brand as a trusted premium partner in each market while delivering measurable results.