Marcel van Bragt

Background

About Marcel van Bragt

Progress begins in your mind. At XAL, we have always been convinced that the only limits to reality are those set by our own imagination. That is exactly why we have come so far, in geographical, organisational and technological terms. The most recent expansion of our global network took place in 2011 when the Belgian brand Wever & Ducré became part of the XAL Group. A valuable addition in many ways: Located in the Belgian town of Roeselare, one of Europe’s strongholds of lighting design, with highly developed production capacities and well-established distribution channels, Wever & Ducré – like XAL – has always been a supplier of high-quality architectural lighting solutions and exceptional design. This shared philosophy lays the foundation for impressive synergies, which are, for instance, being realised in Wever & Ducré’s new product lines, which benefit decisively from XAL’s LED expertise. Similar synergies are being achieved throughout the entire range of production and procurement logistics, in cooperation with external designers and in the expansion of customer care and account management to even more countries by our employees and partners in those regions. At the same time, during this intensified internationalisation we are taking care not to just be present but to rather feel at home around the world – in order to become the partner of first-choice, meeting the justified expectations for high-quality lighting concepts, state-of-the art technologies and services as well as tailored solutions which fulfil individual requirements. XAL has been consistently applying LED technology, a topic no one concerned with sustainable lighting solutions can ignore. Under the slogan “SEE THE LIGHT” we will show you new possibilities in architectural lighting and lighting design in a very unusual setting at the XAL booth. Wever & Ducré will focus on rediscovering proven methods of the past alongside new inspirations from the rich history of design and development.