Marcello Forti

Background

About Marcello Forti

I drive changes in fast and multi-cultural organizations, based on the balanced mix of my long lasting experience in marketing & sales management roles and my open minded, positive attitude. Diplomacy and enthusiasm characterize my leadership style. I believe in the capability of each end every team member to go for the extra mile, if properly motivated. Business is people and people are value. I’ve actively contributed to build a global Sales organization, including the opening of international subsidiaries, creation of local partnership networks and owning cross-functional and regional P&L responsability. The meaning of Communication in the last 20 years went through radical changes, due to a true revolution of supporting technologies. I have been exposed to this change of paradigm working for companies developing cutting edge networking solutions for Service and Content Providers, Mobile Operators and Large Enterprise Customers. At ADVA Optical Networking we're creating new opportunities for tomorrow's networks, a new vision for a connected world. Our intelligent telecommunications hardware, software and services have been deployed by several hundred service providers and thousands of enterprises. Over the past twenty years, our innovative connectivity solutions have helped to drive our customers’ networks forward, helped to drive their businesses to new levels of success. We forge close working relationships with all our customers. As your trusted Partner we ensure that we're always ready to exceed your networking expectations.