Marcelo Abrantes

Background

About Marcelo Abrantes

Innovative and performance-driven marketing professional with 15+ years of experience crafting and executing high-impact digital marketing strategies across e-commerce, SaaS, retail, and tech sectors. I specialize in omnichannel campaign management, SEO/SEM, performance marketing, email/CRM automation, and customer journey optimization, with a strong foundation in e-commerce platforms and agile product ownership. My career spans major brands like Microsoft and CRM Group (Kopenhagen), where I led projects initiatives that drove user engagement, improved conversion rates, and boosted online sales. I’ve successfully launched digital products and e-commerce platforms, optimized affiliate programs, and enhanced UX in B2B and B2C environments using tools like Google Analytics, Meta Ads Manager, Salesforce, and Shopify. Recently graduated from Seneca Polytechnic’s Global Business Management program (Toronto), bringing a global perspective and local market insight to Canadian companies. I’ve also gained frontline retail and customer experience at Läderach and Winners, adding depth to my consumer-first approach. Core Competencies: Digital Marketing Strategy & Execution E-Commerce Growth & Conversion Optimization CRM & Email Marketing (Lifecycle Campaigns) Social Media Advertising (Meta, Google Ads) Performance Analytics & A/B Testing Content Strategy & Brand Positioning Cross-Functional Team Leadership Agile/Scrum Product Ownership Fluent in English and Portuguese, I’m now seeking marketing leadership roles in Canada where I can drive business growth through data, creativity, and customer insight.