Verified recordRetail

Marcelo Bernal

Data Scientist at Cencosud S.A

Based in Santiago, Chile

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Seniority

Staff

Department

Information Technology

Location

Santiago

Industry

Retail

Company size

34K

Contact information

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Email

1 credit

m•••••••@cencosud.com

Phone

5 credits

+56 ••• •••• ••••

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Background

About Marcelo Bernal

I am passionate about solving complex problems through critical thinking, strategy and innovation. Since childhood I have enjoyed chess and mathematics, which led me to compete in world championships, visit many countries, make friends through sports and develop an analytical mindset. I specialize in- Customer Lifetime Value (CLV) modeling, advanced customer segmentation, retention modeling and churn prediction in retail- Design, build and implement capital calculation and regulatory reporting systems- Evaluate the development, implementation, monitoring and validation of predictive analytics models applied to credit risk- SQL, PySpark and cloud technologies such as Microsoft Azure and GCP, as well as flow automation to generate actionable insights that impact customer experience and strategic decision making. I am always exploring new applications of Machine Learning and Data Science to solve challenges in banking and retail.

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