Marcelo Botelho
Senior Performance Marketing Manager at Greystar
Based in United Kingdom
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Seniority
Manager
Department
Advertising & Marketing
Location
United Kingdom
Industry
Real Estate
Company size
19K
Contact information
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m•••••••@greystar.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Marcelo Botelho
More than 8 years of experience in the marketing field focused on digital growth. Quick summary of my journey so far- Leading the marketing team at Zizoo bringing new ways of working across the globe and reducing CPA by 27% in 4 months- Digital Acquisition for partypoker across all paid channels and international markets (Europe, LATAM, Nordics). Increasing 43% of conversions (new players) on the website- Development of the marketing and customer success area at Nuper (startup). Increasing 25% of the business in 3 months (performance and brand campaigns)- Assistance of digital projects for Unilever food brands in Latam, focused on strategic, SEO, PPC, consumer journey and digital innovation- Media strategy development of 7 Unilever's brands, which increased branded content projects revenue in 35%- Development of Recepedia (hub of recipes in Latam), reducing 50% costs of the platform- Participation in the development of Botelho Marketing with a focus on customer journey, content and logistics.
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