Marcelo Deble
Director of External Affairs at Bat
Based in São Paulo, Brazil
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Seniority
Director
Department
General Business & Management
Location
São Paulo
Industry
Manufacturing
Company size
47K
Contact information
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m•••••••@bat.com
Phone
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Background
About Marcelo Deble
With a generalist, risk-taker, both strategic & hands on profile, I am an enthusiastic for people development and business challenges always considering superior performance and long-term sustainability. I played 10 different roles in business, marketing, sales and strategic planning positions over the last 16 years in startup, merging, turning around and consolidation periods in Telecom and FMCG companies, where I had the opportunity to manage complex marketing environments, develop disruptive solutions, challenge low-performance structures, promote and develop people and create new capabilities for the companies. 16 years’ experience in multinational in technology and FMCG companies, developing skills in brand marketing, product introduction, digital transformation, business intelligence, key account management, B2B, B2C, trade marketing, sales, route to market (direct and indirect channels) and strategic planning Strategic and business driven, I am also very inspired by challenges aiming to deliver superior performance and develop teams capabilities Strong leadership skills developed by managing multicultural teams in Brazil and abroad Change management Development and deployment of multi channel strategy: direct, indirect, ecommerce and direct to consumer Leader of +200 employees Sales volume and cannibalization forecast development for new product introductions Deep understanding of Shopper and Trade Marketing concepts and strategies. Strong analytical skills, proven by the development of marketing, trade marketing and commercial projects Strong background of way of working aligned to Regional and Global teams and guidelines Key customers management and long terms agreements P&L and budget ownership including planning and control Please feel free to contact me via marcelodeble@hotmail.com if my capabilities in Marketing, Sales, Ecommerce and Strategic Planning could be contributory for you or your organization
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