Marcelo Goncalves

Background

About Marcelo Goncalves

Deep knowledge in IT/Telecom Industry, bringing a broad vision in Marketing, Product, Sales, Partner and Business Development. With 27 years of experience acting in different industries/countries managing Product and Sales Program Management. Results oriented, technical and collaborative profile.• Channel Management experience - responsible for the sell in/sell out and for developing/maintaining local executive relationships and driving local device/ services sales with partners. Focus Strategy Accounts Itau, Petrobras, Bradesco, Caixa and Banco do Brasil to generating revenue, driving adoption of Windows devices and Windows as a Service Model - WaaS. • Windows IoT Industry implementation – helping industries to empower their modern workforce on Retaial, SmartCities, Manufacture, Healthcare through Cloud integration. • Education strategy planning with Windows for K12 and Public Segment driving Revenue and Windows 10 Adoption Experience. Partnership with local OEMs with design in portfolio to improve teachers and student experience.• Retail Execution through OEM partners (Acer, Samsung, ASUS, HP, LG) building the quarterly sales plan thorough Microsoft Co-Marketing plans. As a result #1 Notebook Category Sales lead for Samsung and Acer based on #GFK & #ITData Market tracking.• Sales Management experience with focus on campaign project management for key products (major revenue Gross Margin) to secure that all Solutions are launched and sustained the maximization of sales and achieve the desired market impact, as well as to ensure on-time sales start and continuous consumer engagement.• LATAM & Brazil Portfolio Head and Business Management Smartphone Devices Business Unit responsible to analyze the portfolio used by the company and determine if any of the products are underperforming and what could be done to revert that.