Marcelo Molina

Background

About Marcelo Molina

I’m a marketing strategist and growth consultant with deep experience in the tech, SaaS, ERP, and Healthcare space. I help small and midsize businesses simplify complexity, connect their data, and scale with clarity. I’ve worked with leaders who were stuck managing disconnected systems, spreadsheets, and manual reports that slowed down decision-making. I’ve seen how the right mix of technology, messaging, and marketing strategy can transform how a business operates and grows. My background combines demand generation, marketing strategy, and digital marketing. I specialize in helping teams align marketing, sales, and product/service around measurable outcomes that drive pipeline and revenue growth. What I focus on: • Aligning marketing and sales with shared data and KPIs • Building integrated campaigns that attract and convert qualified leads • Using customer insights to guide content and automation strategies • Optimizing CRM and marketing systems for efficiency and scale • Turning complex value propositions into clear, relatable stories My approach is both analytical and creative. Grounded in data but driven by storytelling. I believe marketing should do more than generate leads; it should enable growth, strengthen positioning, and simplify decisions. If your marketing feels scattered or your systems can’t keep up with your growth, I can help you define a strategy that connects the dots between data, technology, and results. Let’s connect. I’m always up for a conversation about what’s working (and what’s not) in modern B2B and B2C growth. Specialties: B2B Marketing Strategy, SaaS and ERP Go-to-Market, Demand Generation, CRM Optimization, Data-Driven Storytelling, SMB Growth Enablement