Marcelo Volpe
B2b Pricing Manager at Whirlpool Corporation
Based in São Paulo, Brazil
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Seniority
Manager
Department
Sales & Business Development
Location
São Paulo
Industry
Manufacturing
Company size
46K
Contact information
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m•••••••@whirlpoolcorp.com
Phone
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Background
About Marcelo Volpe
Strategic Finance and Pricing Professional with extensive experience in Revenue Management, FP & A, and Commercial Business Partnering. Proven track record of leading pricing strategies across both B2B and D2C models, ensuring the balance between market competitiveness and margin optimization.Strong expertise in financial planning, including budgeting, forecasting, and P&L management. Skilled in developing pricing architectures, analyzing price elasticity, and monitoring Price Waterfall to identify margin leakages and drive profitability. I act as a key stakeholder in bridging the gap between Finance and Sales teams, translating complex financial data into actionable commercial insights.Experienced in Strategic Pricing Analysis, managing complex price lists, and implementing discount policies tailored to different customer segments. My background includes a solid focus on data-driven decision-making, utilizing financial modeling and market intelligence to support executive leadership in high-stakes environments.Expert in performance monitoring through KPI management and executive reporting, providing senior stakeholders with a clear view of business health, revenue growth, and net price strategy.Key competencies- Strategic Pricing: B2B & D2C Price Architecture, Price Elasticity & Positioning- Revenue Management: Net Price Realization, Price Waterfall & Margin Optimization- FP & A: Budgeting, Forecasting & Long-range Planning- Financial Business Partnering: Supporting Sales, Marketing, and Operations- P&L Management: Top-line Growth & Gross Margin Protection- Market Intelligence: Competitive Benchmarking & Trend Analysis- Financial Modeling: Scenario Analysis, Business Case Development & ROI- Data Visualization: Management Reporting & Executive Dashboards (Power BI/Tableau)
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