Marcie Snyder
Owner, Principal at Insight Higher Ed
Based in College Station, United States
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Seniority
C-Team
Department
General Business & Management
Location
College Station
Industry
Business Consulting and Services
Company size
1
Contact information
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m•••••••@insighthighered.com
Phone
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Background
About Marcie Snyder
Working with senior leadership and internal marketing teams, my role as a consultant typically involves planning and managing various client marketing initiatives, building marketing capacity through an alignment of marketing resources (internal and external), and providing research and analysis necessary for successful growth strategies. Operating since 2004, The Westover Group was founded to help each client optimize its marketing efforts and increase marketshare. We accomplish this through a “Balanced Marketing Strategy” that leverages your existing resources, identifies marketing gaps and opportunities, and culminates in a strategy unique to your company and its targeted audiences. My areas of expertise include: • Marketing Operations (consulting & management) • Growth Strategies • Leading Project Teams • Media Planning • Digital & Traditional Advertising • Branding • Web Planning & Development • Marketing & Web Analytics • Research & Analysis • Events & Special Projects • B2C & B2B Audiences • Budget Planning & Management • For-profit and Nonprofit Sectors
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