Marco Ainio
Head of Commercial Operations Tv Adv at Publitalia '80
Based in Milan, Italy
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Seniority
Director
Department
Sales & Business Development
Location
Milan
Industry
Advertising Services
Company size
594
Contact information
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m•••••••@publitalia.it
Phone
5 credits+39 ••• •••• ••••
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Background
About Marco Ainio
After an extensive management experience in the sales department of Publitalia 80, I was called to lead the commercial operations and to overhaul the entire workflow, we launched multiple commercial feeds for the free to air and pay-tv platforms with different broadcasters and playouts : Turner, NBC Universal, BBC, Discovery Communications, Fox International channels,RadioItaliaTV and DAZN. I manage on behalf of Mediaset the continuous legal and technological challenges of AD on TV dealing with other broadcasters,advertising associations and Broadcast authority Agcom. Project developed : Mediaset catch-up TV “VideoMediaset” 2010 Mediaset Premium OTTV "Premium Play" 2011 "Quote live" live betting odds on TV Ads with real time embedded graphics inside the spot on air 2014 "K-Box": Tv order automation platform connecting Media Agencies with Mediaset 2017 Broadcast to OTT with DAZN for Serie A and UEL and Infinity for CHL 2021/2 May 2022 first step on accessible advertising for hearing and visually impaired : introduced subtitles on the main channels, coming soon audio-description
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