Marco Lam

Background

About Marco Lam

Accomplished Senior Digital & CRM Manager in Retail Marketing field with 15+ years of invaluable experience in handling a wide range of digital projects and consistently delivers top-quality work by initiating ideas, planning, executing, monitoring, controlling and closing of the projects. Successfully drove online plus offline business, built social media awareness and increased sales by designing tailor-made CRM, media and social media strategy for customer engagement through omni channel and digital campaigns.Proficient in multitask project management with in-depth understanding of realistic project timeline and procedure, being able to lead internal team and undertake the role of communication bridge with different internal and external parties to drive for success. Strong expertise in digital transformation including the development of e-shop, new mobile app, and e-coupon redemption system.