Marco Larsen

Background

About Marco Larsen

We are a strategic communications firm - built for ambitious brands that seek clarity and muscle. PUBLIC does far more than promote to the most influential media. We help create ballast at the leadership level by providing clear pathways to decoding brand. It's an abstract world out there and we pride ourselves on delivering sanity - invoking critical insights that pull companies out of their shell. We serve some of the world's most intriguing brands: Qatar Airways, Rolls Royce, Petrossian, Zurich Financial Services, The SETI Institute and NASA. We've pioneered research into one of the industry's most enduring problems - understanding brand. Our proprietary product, PANIC Brand Metrics, is a clinical approach to decoding abstract stuff into understandable metrics. Each year, PUBLIC is the recipient of multiple industry awards for Best Campaign, Best Media Platform, and Best Strategic Plan. It's a big world out there and we tackle projects one by one. We are highly selective in our process and seek brands that have already created depth or seek it. PUBLIC's core philosophy and operating platform, PANIC | Brand Metrics, is taught at Georgetown University's McDonough School of Business where Mr. Larsen serves as a guest lecturer: