Marco Merida

Background

About Marco Merida

Highly motivated and experienced leader with expert proficiency in providing unsurpassed guidance and revenue / EBITDA growth in a dynamic, fast paced, competitive business environment. Skilled in the successful application of innovative strategies that capture long term gains in marketing, operations and overall company growth; skilled in the leadership of Strategy, Operations, Marketing, Sales and Business Development. Well versed in leveraging superior communication skills and interpersonal savvy to establish relationships of trust to drive growth and exceed corporate objectives. Demonstrated success in forming and motivating teams dedicated to the success of the organization; adept in helping businesses achieve scale with a focus on acquisition or sale. Core Skills * Strategy * Operations * Business Development * Strategic Partnerships * B2C/B2B Expertise * Client Management * Data/Program Analytics * Accelerated Growth * Deal Negotiation/Structuring Select Career Achievements Guardian Recovery Network: Drove the organizational evolution from a local, largely entrepreneurial SUD company to a multi-channel, multi-state, nationally recognized Behavioral Healthcare Platform. Led strategic initiatives over 5 years resulting in 8x growth in topline revenue and 17x growth in EBITDA. Centralized and standardized operations to efficiently scale from 3 facilities in 1 state to a diversified platform spanning 17 facilities across 5 states as well as a designing and implementing a profitable virtual solution as well as a robust outcomes measurement system. Bluegreen Corp: Successfully generated sales of $100M+ over 5 years with $35M in recurring annual sales through strategies capitalizing on existing and groundbreaking channels, partners, clients, and market landscape. Key Partners: Walmart, Carnival Cruise Line, Simon Property Group. Office Depot. Debuted a co-marketing program with strategic partners that secured over $2MM in bottom line revenue or $31MM in store sales equivalence; unprecedented results monetized loyalty program without budget support. Key Partners: ADT, HP, 3M, AMEX. Capgemini/Ernst & Young: Led a revolutionary engagement that delivered a solution using a distributed delivery model with teams in the US and India while integrating the needs of two major client stakeholders. Center for Enterprise Creation: Developed a new product offering based on a self-authored methodology to scale start ups by evolving operating models and organizational structures through hypergrowth.