Marco Roncaglio

Background

About Marco Roncaglio

Digital Performance Marketing, Consumer marketing & business management executive with >20 years of experience across Brand development/Managment, Advertising, Integrated Marketing, Digital, CRM, eCommerce & Business Development, including bringing IN-HOUSE solutions for Media & Content, that we called RTMC ( Real Time Marketing Center) driving continuous ROI Improvement. Solid track record of >15 years in Digital & eCommerce, strategy, marketing and business management and >5 years experience in IN-HOUSE SOLUTIONS for marketing performance, including, Strategy, Media, Creatives, Content/Assets, Analytics, CRM, with focus on Social, Paid Search, Programmatic, and Retail Paid search. I have effectively built IN_HOUSE a multi-disciplinary, high-performing team of > 80 marketing experts, digital Marketing / eCommerce & Media/Creative specialists driving growth trough real time optimization based on data and analytics. My management says that I am an entrepreneurial executive who has fully integrated digital and traditional marketing, sales & business capabilities; as such, my value extends well beyond digital. Integrated Growth Hacking, Growth team, Agile and Scrum in the organization to drive IN-HOUSE solutions for profitable growth trough rapid test and learn culture Working closely with USA, DACH, EU, LATAM, CEE, MET, CHINA, APAC, JAPAN and INDIA. Proven growth creator: At Philips, In 12 years I built a team of >80 people, integrated digital & traditional advertising. We have changed the thinking around campaign creation & activation by building agencies capabilities IN-HOUSE, driving greater sales & much better ROI. In my prior years, I led development of Philips.com, Philips e-commerce, CRM, Search, Social & e-trade. At Apple, I led effort that increased the eCommerce business, by combining analytics, digital marketing & promotional activities in weekly planning/optimization processes. I was also Category Manager of Accessories where we maximized Apple brand experience & doubled the size of the accessories business At L’Oreal, I developed products/brands, introduced them globally, created and managed, with agencies, multi-million euro global 360 campaigns, & later managed local P&L & media plans/budgets. For Expedia.com, I developed the Consumer Care European platform, managing 60+ people, shifting from cost-only objectives to improve consumer service & satisfaction objectives. I am recognized as a visionary, employing clear strategies / plans, and doing "whatever it takes" to deliver results and growth, and to transform organizations