Marcus Lima

Background

About Marcus Lima

I am a seasoned communications professional with a diverse background spanning multiple industries and countries. Originally from Brazil, I earned my degree in Communication and Advertising from Pontifícia Universidade Católica do Rio Grande do Sul. My early career involved promoting local film and art production in the cultural and artistic department of the Porto Alegre city hall. My journey then led me to Canal Rural, a specialized TV channel in agribusiness, where I played a pivotal role in developing the brand’s digital identity. I also gained valuable experience in political marketing before relocating to Quebec. In Quebec, I embarked on a new chapter, contributing my expertise to Altkey, a startup specializing in virtual and augmented reality, and later to Beenox (Activision). At Beenox, I contributed to renowned franchises such as Crash Team Racing, Call of Duty, and Tony Hawk's Pro Skater. Driven by a passion for communication and branding, I have now returned to my roots, where I serve as the steward of the brand image for INRS. In this role, I leverage visual communication as a powerful tool to enhance the institution's local and global recognition and promote its research and knowledge to students, professors, and the wider academic community. Alongside my professional endeavors, I have also pursued painting and illustration, which I continue to do with enthusiasm.