Marek Pech
Head of Ppc at Astratex A.S
Based in Prague, Czech Republic
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Seniority
Director
Department
Advertising & Marketing
Location
Prague
Industry
Retail Apparel and Fashion
Company size
130
Contact information
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m•••••••@astratex.cz
Phone
5 credits+420 ••• •••• ••••
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Background
About Marek Pech
I’m a Performance Strategist / Web Analyst with 7+ years of expertise in designing, implementing and managing SEM campaigns working directly with clients. Last 4 years - Managing and mentoring performance teams across multiple brands and markets - Full responsibility for performance marketing strategy, execution and reporting across e-commerce projects - Leading multi-channel teams (PPC, Paid Social, Analytics) and ensuring alignment with business goals Techinical skills- Strong technical expertise: Google Ads Scripts, GA4, Looker Studio, Google BigQuery, Feed Management (Data Layer, XML feed optimization)- Advanced automation and reporting for multi-market e-commerce brands - Building custom attribution models and reporting dashboards for executive decision-making I help brands & businesses improve performance across a variety of advertising channels including Google Ads, RTB, Bing Ads, Sklik, Facebook Ads, TikTok. I have successfully worked with monthly budgets from to targeting micro-local and regional geographic areas to multiple states and countries. Expertise in- Google AdWords - certified - Google Analytics - certified - Bing Ads - certified - Sklik - Facebook Ads - RTB - AdForm Services include- PPC/paid search marketing focused on results from campaign research & development to optimization, analysis & performance - Tactical execution of campaign development & rollout via client strategies and market analysis - A/B ad creative and landing page testing - Website, landing page & UX analysis - Conversion tracking optimization - Websites speed optimization - Margin bidding A few of the industries that I know particularly well are- Healthcare - Building industry - Health & Wellness - Software - E-commerce - Investing - Retail These are some of the results I have achieved for recent clients- Increasing revenue in Google Ads over 120% Astratex foreign markets with similar ROAS - Increasing the number of leads by 120% YoY with PPC campaign and website optimization - Lowering cost per conversion by more than 60% in few months - Dropping the PPC budget by 43%, whilst maintaining click volume and revenue - Tapping into new markets and opportunities - Increasing number of leads by 145%, whilst maintaining campaign budgets - Increasing profit by 366% YoY with advanced margin bidding
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