Marek Walder

Background

About Marek Walder

Marketing, for me, was—and still is—love at first sight. I see it as a blend of mathematics and logic with creativity and emotion. It’s a field that balances the “cold” performance goals of companies with the "animal instincts" of people and their behavior. In my view, the goal of marketing is to bring order to communication chaos. Working in marketing means helping clients (companies) grow by addressing their communication challenges and improving their return on investment. I began my career in 2010 in online marketing, working first with dozens and eventually hundreds of e-shops, which gave me a deep understanding of high-performance online marketing: analytics, SEO, PPC, social media, product search engines… down to the technical foundations. I am proud to have built and led the marketing department at oXyShop for three years, and I value the amazing people and opportunities I had the privilege of encountering there. In 2017, life led me from "leading my beloved department and team" to the world of "big" marketing and corporations. At Publicis Groupe (Performics), I supported clients in omnichannel brand communication as an account manager and planner. This role introduced me to a new dimension of marketing: effective brand communication, reach, frequency, and metrics like ad recall and brand lift. Now, I help develop and build the brand of Direct pojišťovna and its story 🧚. I absolutely love it! Driving both growth and long-term brand equity. Responsible for comprehensive brand management, covering: Brand & Strategy, Creative & Campaigns, Media & Planning, Analytics & Measurement And one last thing: while I may seem like an incorrigible introvert at first glance, those who know me recognize my enthusiasm, energy, and my undeniable ability to show—and engage—you (or at least reassure you). that chaos can indeed be put in order!