Margo Diewald
Managing Director at Adeptation
Based in Evanston, United States
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Seniority
Director
Department
General Business & Management
Location
Evanston
Industry
Business Consulting and Services
Company size
3
Contact information
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m•••••••@sparkadeptation.com
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Background
About Margo Diewald
I lead wildly successful high-visibility initiatives and strategic communications. Partner to C-suite executives and their N-1/N-2 leaders across corporate functions. Drive the planning, strategic direction, and implementation of initiatives that enable successful business, brand, data and technology transformations and enterprise transactions. Proven leader in executing in an M&A environment, with a body of work driven by 25+ MA & D transactions (mix of advisor and operator roles). 20 years of expertise implementing and leveraging commercial technology and other enterprise systems in complex global organizations. AREAS OF EXPERTISE • Strategic Planning & Go-to-Market (GTM) Execution • Business Operations & Transformation • Pricing, Sales, and Revenue Optimization • Brand, Communications & Change Leadership • M&A Communications • Divestiture Communications & New Corporate Entity Capability Standups • Orchestration of VoC-Backed Branding, Rebranding & Product Launches • Orchestration of M&A-Driven and Technology-Enabled Transformation KEY ACCOMPLISHMENTS • Developed a global company’s sustainability positioning, key messages and integrated narrative, contributing to strong IPO valuation and 40%+ share price growth. • Delivered a $150M+ pricing transformation, considered the most successful transformation in client’s history. • Led pre-spin planning and execution to establish a global industrial client’s internal communications and brand capability, navigating through delayed separation and IPO due to pandemic and global economic environment. • Led benchmarking and evaluation of privately held SaaS company’s Go-to-Market strategy, providing integrated recommendations that contributed to 35% CAGR. • Aligned and unified an enterprise client’s business units on a single MarTech platform, delivering 40% cost savings and proving out the business case for shared services. • Advised multiple Industrial and Consumer Goods clients on retail channel strategy and launched brands & products in key Retail and Distribution partners including Amazon, Walmart, Target, Costco, Sam's Club, Best Buy, Wireless Carrier Stores, KeHE, UNFI, Whole Foods, Sprouts, Fresh Market, Fresh Thyme, Walgreens, CVS, Home Depot, Lowe's, Menard's, Northern Tool & Equipment, Ace Hardware, Do-it-Best, True Value, Fleet Farm, Blain's Farm & Fleet, 7-11, Michaels, QVC, GMA Deals & Steals, plus independent and regional retailers and grocers.
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