Margo Drgos

Background

About Margo Drgos

I’m working on a new value proposition that scales music and lifestyle brands at the intersection of the ownership economy in web3 and ott (over the top) content creation. Essentially my business model democratizes music production and distribution horizontally and vertically.My career began working as a public relations professional in emerging financial markets during the Napster era and first dot com bubble. It was a time when the RIAA was suing grandmothers for pirating music on illegal bittorrents, Myspace became a record label, and YouTube executives were begging musicians to post their videos on their platform.I took the leap to self-employment by starting label services boutique Organic Entertainment in 2005; functioning as a publicist, college radio promoter, marketer, and project manager for artists working in various genres and formats. I added independent distribution, licensing, and club/festival booking to my model before closing formally in 2011. Media formats continued to shift quickly thanks to technology and thereby said business models became obsolete just as quickly. I moved to LA from NYC in 2010 and began developing, writing, and pitching unscripted/reality television docuseries concepts as a means to monetize streaming music. Inspired by Jay-Z’s collaborative campaign with lifestyle brand Nivea and pop singer Rihanna; I saw a new future for independent music built on a trustworthy and sustainable symbiosis between bands, brands, and their audiences. That vision continues to-date. Decentralization and dedollarization’s impact on distribution provides new paths to greater creative & financial control for artists and new territories for expansion online and IRL. I am the founder of 2 independent creative companies (Zerbert Music and Lifestyle and Organic Entertainment). My track record is known for driving strategy and execution for data-driven, customer-centric marketing plans, business models, branding and content strategies, and PR campaigns to build/scale brand/product and/or B2B/retail/wholesale sales organizations from the ground up by penetrating new markets and maximizing audience engagement.