Margot W.

Background

About Margot W.

My experience is rooted in being an agile digital marketing guru with a keen eye for media strategy and data with complex cross channel management. I have a knack for planning, testing and content approaches, client relationships, and new ideas. I enjoy working with cross-channel and funnel marketing strategies to improve KPIs, with experience across retail and business accounts with double digit $M marketing budgets annually in a competitive retail macro space. I am an active communicator with internal and external teams to effectively drive the day-to-day management of digital marketing from media planning, to execution, to reporting in hindsight, while all taking into consideration overarching strategies and goals. I have a track record of taking the lead on high-impact projects with multifaceted components to drive data-driven results, gaining partnership with key decision makers to drive business goals through strong fostered relationships, as well as pivoting during challenging business boundaries and trends. Education includes Master of Science - MS in Management with a focus in in Marketing from Southern Methodist University - Cox School of Business and BA in Communications from The University of Georgia.