Mari Fall

Background

About Mari Fall

Strategic Planning: Extensive, practical experience in developing and executing effective multi-channel direct response marketing programs for organizations with annual revenues ranging from $41 million to over $11 billion. Focus on Retention Marketing at CenturyLink (now Lumen), developing on-boarding and customer engagement programs. Small Business and Consumer marketing experience. Database Marketing and Analytical Experience: Manage database and procure external data enhancements. Implement database best practices and regulatory compliance of data usage. Leverage statistical models and rigorous testing strategies. Using SQL and Excel, analyze customer data and campaign results to develop future data driven strategies for retention and acquisition improvements. Experience with GUI interfaced campaign management (CRM) applications/tools. Leadership: Strong project management, and leadership skills, collaborative relationship developer with internal and external teams, and team builder. Goal oriented, self-directed, resourceful, and flexible in an ever changing environment. Team Management: Supervised a team of 5 people managing all the database marketing efforts for consumer marketing, optimizing direct marketing efforts through campaign analysis and utilization of statistical modeling. Experience managing vendor and agency relationships.