Mari Makkonen

Background

About Mari Makkonen

Over 20 years of experience in B2B tech marketing, strategic communications, and brand building from fast-growing emerging deep tech scale-ups, established MNCs, and family-owned companies. Proven track record in establishing investor relations, marketing and communications functions from the ground up, defining brand, marketing, and communications strategies, building future-proof martech stacks, driving co-marketing, and turning marketing into a key revenue driver for the company. Passionate about working in leading-edge tech, and helping tech companies to tell the world about the transforming potential of what they do. Inspired by working with people who share my ambition to take things further forward. Enjoy collaborating with Sales to strategize demand gen; Partners to scale reach and opportunities, and Subject Matter Experts to create stand-out content on complex deep tech topics - helping buyers buy and other key stakeholders to learn about our tech, company, and offering. I'm a versatile and experienced executive in marketing, communications, and business development, driven by a passion for tech marcoms and a commitment to getting things done. Specialties: investor relations, B2B technology marketing, brand strategy and building, strategic communications, media relations, content marketing, PR, business development, digital marketing strategy, digital advertising, lead generation, product marketing, go-to-market, website renewal, marketing automation, agency management, leadership, events and trade shows. Tel.+358 504 422 343