Mari Makkonen

Background

About Mari Makkonen

Versatile and results-driven leader with over 20 years of experience in B2B tech Marketing, Communications, and Investor Relations. Proven track record of scaling marketing and IR functions from the ground up and driving measurable growth across emerging deep-tech scale-ups, established corporations, and family-owned companies.Experienced in defining brand, marketing, communications, and investor relations strategies, building future-proof MarTech stacks, driving co-marketing, and turning marketing into a key revenue driver for the company. Experience in public listing of Canatu Plc.Passionate about leading-edge tech, and helping tech companies communicate the transformative potential of what they do. Inspired by collaborating with people who share my ambition to move things forward. Enjoy working with Sales to strategize demand gen, with Partners to scale reach and opportunities, and with Subject Matter Experts to create standout content on complex deep-tech topics—helping buyers buy and other key stakeholders to learn about our tech, company, and offerings. Selected achievements:• Marketing-driven revenue growth: Increased inbound leads by 769%(2020–2024), contributing to >100% YoY revenue growth.• Public listing & investor relations: Established Canatu’s IR function, leading financial communications and investor engagement for a newly listed company.• Marketing strategy & function: Built Serres’ marketing function from the ground up, leading brand strategy, thought leadership, U.S. go-to-market strategy execution, and a new Medical Device launch.Tel.+358 504 422 343