Mari Milsom

Background

About Mari Milsom

Mari Milsom is a recognised leader in talent assessment, renowned for transforming traditional recruitment methods through her innovative Co-Active Assessment® approach. As the CEO and Founder of HR Biscuit Ltd, Mari has created candidate-centred solutions that significantly reduce assessment bias and enhance selection and retention outcomes. Her work has been trusted by major organisations such as Entain Group, PA Consulting, and Unite Students.Mari’s Co-Active Assessment® methodology redefines how organisations approach talent, shifting the focus to skills and potential developed through diverse life, learning, and workplace experiences rather than traditional academic and professional credentials. In an era where skills shortages and systemic bias in recruitment threaten productivity, Mari’s solutions empower organisations to attract and retain diverse, high-potential talent, while delivering measurable business impact.Before founding HR Biscuit, Mari built an impressive career in senior HR leadership roles across British Airways, the Atomic Weapons Establishment (AWE), and Capita. Her accomplishments include developing a new cabin crew fleet for British Airways, delivering a 15-year Strategic Workforce Plan for AWE, and launching diversity and skills-led workforce strategies at Capita. These initiatives drove productivity, innovation, and engagement while meeting social value commitments.Mari also serves as a Strategic Advisory Board Member for Skills Imperative 2035 and is a former Trustee of Project Remake, reflecting her commitment to shaping the future of work and creating opportunities for underrepresented communities. With a passion for equity and innovation, Mari continues to lead the charge in reshaping recruitment and workforce strategies for a more inclusive and prosperous future.