Maria Ferrer

Background

About Maria Ferrer

Professional with more than 20 years of experience in multinational companies such as Smith+Nephew and Tech Data, specialized in the transformation of business strategies and operational excellence in the Medical Tecnology industry. As Commercial Excellence Director for Southern Europe, I have led multidisciplinary teams, implemented advanced technological tools, and optimized key processes in in Pharma and Medical industry, achieving significant improvements in efficiency, profitability, and regulatory compliance. My experience in public health procurement, including the management of tenders and contracts in highly regulated markets, has allowed me to ensure competitiveness and sustainability in a dynamic healthcare environment. With a results-oriented approach and a strong background in business management, supply chain and public procurement, I bring a comprehensive vision to drive innovation, added value and sustainable growth in a dynamic and highly regulated healthcare environment. Leading international teams: Leadership in the implementation of business strategies in complex EMEA markets, managing multidisciplinary teams with a focus on results and sustainability. Process optimization and technology adoption: Implementation of advanced technological tools (SAP, Power BI, CRM Salesforce, AI, UDP,demand planning software) to improve operational efficiency, pricing strategy and profitability in the healthcare sector. Healthcare Public Procurement: Extensive experience in managing public tendering processes in the healthcare sector, optimizing contracts, ensuring regulatory compliance, and managing relationships with public bodies to ensure competitiveness, value proposition, and sustainability in regulatory environments. Change management in VUCA environments: Ability to adapt and manage change in dynamic and volatile markets, with a constant focus on continuous improvement and innovation as a result. Digital transformation: Promotion of digital transformation to optimize processes, reducing operating costs and improving commercial visibility. Strategic leadership and data-driven decision-making: Focus on strategic decision-making using data analytics to generate tangible impact on business profitability, visibility, and competitiveness. Results-oriented: Strong focus on strategy implementation #Leadership#Director#Manager #operational excellence #Strategic excellence #public health procurement #digital transformation #EMEA#International business #Change management # agile management #Innovation #sustainability #creativity