Maria Urena

Background

About Maria Urena

I’ve spent more than 25 years in media sales, helping brands and businesses of all sizes connect with the audiences that matter most. Over the years, I’ve learned that great sales isn’t just about closing deals – it’s about listening, understanding a client’s vision, and turning that vision into a campaign that truly delivers. When digital media started transforming the industry, I didn’t see it as competition for broadcast – I saw it as a partner. The combination of broadcast’s unmatched reach and credibility with digital’s targeting and analytics opened the door to smarter, more powerful campaigns. Blending the two has become one of my favorite parts of the job, and it’s helped my clients stay ahead in an ever-changing media landscape. I’ve worked with everything from local businesses looking to build their presence in the market to national brands launching major campaigns. Clients know me for being collaborative, creative, and relentlessly focused on results. I’m at my best when I’m building long-term relationships, brainstorming fresh ideas, and finding ways to turn “what if” into “let’s do it!”