Maria Varon

Background

About Maria Varon

Maria Varon, BA, PGCert(PR), PGCert(MM), MBA Strategic marketing leader with over 10 years of global experience driving brand growth, stakeholder engagement, and data-driven marketing initiatives. I specialize in developing and executing integrated campaigns that deliver measurable results, including leading rebranding efforts that increased stakeholder engagement by 300% and managing multi-million-dollar international partnerships. With a proven track record in cross-functional leadership, global market expansion, and optimizing marketing performance, I translate complex ideas into impactful strategies that align with organizational goals and drive sustainable growth. Achievements - MBA Candidate at Carleton University, Concentration in Management and Change- Post Graduate Certification in Marketing Management with a 3.39 GPA - Post Graduate Public Relations and Corporate Communications Certification with a 4.0 GPA, Dean’s Honour Roll- Bachelor’s Degree in Political Science - 10+ years of experience in direct-to-consumer marketing with a proven track record of managing and executing 360-degree marketing campaigns - Profound experience in cross-platform marketing, online and/or consumer marketing - Natural storyteller and communicator - Passionate about building brands - Excellent data analysis and data-based decision-making skills - Excellent time management and project management skills - Experience in handling large marketing budgets in cooperation with media agencies - Passion for innovation and unique marketing approaches - Expert in Social and organic marketing, brand and community engagement - Creative and agile work methods, comfortable with working in international teams across different time zones - Interpersonal and a passion for relationship-building, management and positive change- Languages: Fluent in English and Spanish, Conversational in French.