Mariana Couto

Background

About Mariana Couto

Strategic Healthcare Leader | Partnerships, Communications & HEOR Specialist @ Roche | Driving Health Innovation through Real-World Evidence & Patient AccessAs a Medical Partner at Roche, I operate at the intersection of strategy, health economics, and stakeholder engagement. My mission is to transform healthcare delivery by leveraging Real-World Evidence (RWE) and HEOR insights to bridge the gap between clinical innovation and patient access.With a background rooted in Science and Strategic Communications and a specialized focus on evidence generation, I translate complex data into compelling value propositions for health systems. I am passionate about moving beyond traditional models toward value-based healthcare that prioritizes long-term outcomes.Throughout my career, I have specialized in:* Evidence-Driven Strategy: Utilizing Real-World Data (RWD) and HEOR frameworks to demonstrate the clinical and economic value of innovative therapies to payers and policy-makers.* Strategic Partnerships: Building high-level alliances with healthcare providers and academic institutions to co-create sustainable, data-led health solutions.* Healthcare Transformation: Navigating the evolving European landscape to drive patient access through robust evidence generation and strategic advocacy.* Executive Communications: Crafting high-impact narratives that align corporate scientific goals with the sustainability needs of national health systems (SNS).I am a strong advocate for the power of personalized medicine. My approach combines analytical rigor with a human-centric perspective, ensuring that every data point and strategic partnership translates into a tangible improvement in the patient journey across Portugal and Europe.Core Competencies:Real-World Evidence (RWE)| HEOR | Stakeholder Management | Health Policy | Strategic Communications | Patient Advocacy | Value-Based Healthcare