Seniority
Other
Department
Other
Location
United States
Industry
Retail
Company size
54K
Contact information
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m•••••••@kohls.com
Phone
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Background
About Marie Eich
I am an Email Marketing and Marketing Automation Specialist passionate about crafting data-driven, AI-powered campaigns that enhance customer engagement and drive measurable business growth. With expertise in targeted segmentation, dynamic content personalization, and real-time analytics, I develop strategic email marketing programs that foster long-term audience relationships and exceed performance targets. My background includes leading ESP migrations, optimizing email deliverability, and implementing automation workflows that improve efficiency and impact. I specialize in CRM & CDP integrations, ensuring seamless data-driven customer journeys that maximize engagement and retention. Through A/B testing, user sentiment analysis, and performance optimization, I continuously refine strategies to enhance campaign effectiveness. With a blend of creativity and analytical precision, I thrive at the intersection of marketing and technology. Whether it’s growing an audience, improving customer retention, or reactivating inactive users, I am committed to innovation and excellence in every campaign.
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