Marie Iakovleva

Background

About Marie Iakovleva

Art Director & Product Design Lead | Strategy-Driven. Human-Centered. Growth-Focused.I’m a product designer with 7+ years of experience crafting digital experiences that drive growth and build lasting value. Currently working as part of Wio Bank team - a fully digital MENA-based bank that redefining what modern finance experience can feel like.My background spans startups, global teams, and agencies like Publicis Sapient and Zand Bank, with hands-on involvement across fintech, eCommerce, travel, education, and entertainment.I specialize in end-to-end product strategy and execution—from discovery, benchmarking, and UX research to design systems, prototyping, testing, and cross-functional delivery. I work through design direction, team rituals, workshops, and mentor junior designers, ensuring clarity and alignment at every step.Certified in Design Thinking, UX Analysis, DesignOps, and Leadership, I bring structure, empathy, and strategic vision to every challenge—translating business goals into intuitive, honest, and elegant experiences.Based in Dubai. Collaborating globally.