Marifran Manzo-Ritchie

Background

About Marifran Manzo-Ritchie

Strategic and data-driven marketing leader with 15+ years of experience accelerating go-to-market execution, product adoption, demand generation and revenue growth for B2B SaaS and cloud technologies. Proven expertise in launching complex technical products, developing high-impact marketing strategies, and leading cross-functional teams to achieve measurable business outcomes. Adept at translating technical capabilities into compelling value propositions, optimizing sales enablement programs, and executing data-driven campaigns that drive market expansion. Recognized as a 3X founding marketer with a track record of scaling marketing functions and delivering exceptional results in high-growth environments. Strategic Product Marketing Leader with expertise in positioning, messaging, and launching B2B SaaS products in competitive markets Strong track record in building and scaling marketing functions from the ground up as a founding marketer Skilled in sales enablement, including developing battlecards, training programs, and tools to accelerate deal cycles Experience collaborating with Product, Engineering, and Sales teams to align roadmaps with market needs Strong background in content strategy, including whitepapers, solution briefs, and technical marketing collateral Proven ability to manage global campaigns and programs across diverse markets and customer segmentsCurrently exploring marketing leadership opportunities where I can shape product narratives and drive scalable growth.