Mariia Semenova

Background

About Mariia Semenova

As a Marketing Manager with over 7 years of experience in both digital and product marketing, I focus on product development and growth strategies that drive customer engagement and boost market presence. I have experience in the European and US markets, which has enhanced my understanding of various customer needs and preferences. My skill in evaluating and using data-driven insights allows me to create impactful marketing campaigns and optimize product performance across industries. Specialties: product management, audience analysis, persona development, user interviews, A/B testing and data-driven decision-making. Adept at leading teams, executing promotional campaigns, and collaborating on UI/UX and product design. Skilled in retention strategies, user experience optimization, project management and driving monetization. Strength: curiosity and lifelong learning, action-oriented mindset, strong business acumen, effective communication skills, and the ability to manage projects independently.