Marika Iivari
Senior Research Fellow at Oulu Business School, University Of Oulu
Based in Finland
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Seniority
Staff
Department
Research & Development
Location
Finland
Industry
Higher Education
Company size
119
Contact information
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m•••••••@oulu.fi
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Background
About Marika Iivari
Senior Research Fellow, Adjunct Professor (Docent) of Business Analytics and Digital Business. D.Sc.(Econ. & Bus. Admin) in International Business at Martti Ahtisaari Institute. My key expertise is within business modelling, strategizing, open innovation, and ecosystems thinking, well applied in data-driven decision making and innovation management. The main industries I have been active in include creative digital industries, ICT, telecoms and healthcare. Technological domains I have worked with include 5G, IoT, cyber security, ML, AI and blockchain. I have served as a business model expert for EU’s Digital Transition partnership. My extensive academic track record is coupled with highly practical, applied approach to business design and development in various organizational levels and contexts. And that’s what business modelling and modelling business are about - practice what you preach!
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