Marilyn MacMull

Background

About Marilyn MacMull

I’m a senior marketing professional with over 15 years of experience leading brand, digital, and performance marketing across North America. With a background in both agency and in-house environments, I bring a deep understanding of how to connect strategy to results in fast-paced, multi-stakeholder settings across industries like franchise, retail, food service, home services, automotive, and senior care. I specialize in building integrated marketing programs that drive lead generation, brand growth, and customer engagement. From SEO and paid media to national campaigns, local store marketing, and content strategy, I’ve led it all, and I know how to manage the people, processes, and platforms that make it work. I’ve led cross-functional teams, mentored junior talent, managed multi-million-dollar campaigns, and partnered with agencies to deliver results that matter. I bring strong planning and execution skills, comfort with data, and a collaborative leadership style that builds alignment across departments. Expertise includes-Leading omnichannel campaigns across digital, traditional, and experiential -SEO, SEM, and paid media strategy for multi-location and national brands -Franchise and local marketing programs at scale -Content and brand strategy rooted in performance -Team leadership, agency oversight, and stakeholder collaboration -Budget management, campaign analytics, and performance optimization What sets me apart is the ability to balance strategic thinking with hands-on execution. I lead with curiosity, deliver with clarity, and bring both creativity and rigour to every initiative.