Marina Arce

Background

About Marina Arce

Bilingual (French/English) Business Administration student at HEC Montréal, specializing in Marketing and Information Technology, with a strong passion for digital innovation, user experience, and strategic consulting. My journey combines applied UX research (Tech3Lab, YULCOM Technologies), student leadership (Founder & President of the International Group at HEC Montréal, VP Internal at HEC Bouge, VP Projects at HECulture, Treasurer of ATI), and academic excellence (leadership, research, and innovation scholarships). These experiences have allowed me to build strong skills in project management, strategic analysis, cross-cultural collaboration, and digital transformation, always bridging analytical rigor with creativity. Winner of the EVO 2025 Competition (Cirque du Soleil – strategy and innovation in marketing) and holder of the Google UX Design certification, I aspire to put my skills at the service of organizations where innovation, strategy, and impact are at the core of projects. Open to new challenges and collaborations, I am eager to contribute to inspiring initiatives in consulting, UX/digital, or strategic marketing.