Marina Drocourt

Background

About Marina Drocourt

My passion is to support brands & business performance with impact, leveraging technology to accelerate transformation. From strategy to delivery. Whenever possible, with agility. I joined Onepoint 3 years ago, after defining and delivering large transformation programs (marketing and process digitalization, trade marketing data driven transformation), data product design, and people & culture change management. I mix digital agency strategy and project management experience, with digital transformation & innovation roles at worldwide Manufacturers, SMBs and public sector - 10 years developing brand value through digital at PUBLICIS in account management & planning roles - 3 years in Premium Wine & Spirits as Head of Digital for MOËT & CHANDON and DOM PERIGNON piloting strategy and worldwide operations for digital coms and retail transformation challenges - 9 years of self-entrepreneurship developing data products, collaborative workspace customized tools or larger innovation work streams for Luxury Manufacturer brands and General Managers of SMBs I can - Build a digital / data / AI transformation vision, roadmap & budget - Help a Business owner launch strategic transformation pilots / innovative work streams/training programs - Think and specify innovative products: vision, POC, MVP, in close collaboration with Business, stakeholders, Dev Teams, and IT (agile framework, PSPO1 certification)- Empower and develop impactful adoption programs to onboard teams and make change come true in everyday practice (training sessions design and animation) My major assets- Focus on delivering business value (results & kpis oriented)- Innovation & adaptative mindset, connected to end-users needs - Strategic, yet rooted on field and very operational - Complex project & problem solving expertise (transversality/agility, remote players, C-level reporting)- Trilingual (FR/EN/SP) My favourite playground: Where progress is needed. Transversality & innovation. Very excited with #AI potential for business and teams and #datagovernance My way of working: Collaborative, iterative, empowering : close to my clients. Agreeing goals, roles, methodology, KPIs and tracking from the start.