Marina Gummesson

Background

About Marina Gummesson

Experienced in: DIGITAL FUNDRAISING Optimization and analysis of ad creation, content and planning. Conversion optimization in paid media such as • SEM (Search Engine Marketing) • Performance Display • Paid Social Marketing • Youtube • Videostream Experience from non digital channels include TV/DRTV, print, TM and SMS STRATEGIC MARKETING AND FUNDRAISING • Holistic approach in communication and fundraising • Multichannel marketing • Planning and budgeting • Storytelling and content marketing PROJECT AND CAMPAIGN MANAGEMENT • Project leadership of major fundraising campaigns for Sverige för UNHCR, like the Christmas campaign, Ramadan campaign and emergency campaigns like Afghanistan situation and more. Also project leader for major events and campaigns at former employers • Planning, budgeting and team structuring • Leading a team towards a common goal with clear roles and responsibilities • Reporting, evaluations and analysis Areas of experience: Marketing - strategic and tactics Fundraising - strategic and tactics Marketing manager Digital marketing Digital fundraising Project management Campaign management Content marketing and storytelling Account based marketing SoMe marketing SEM marketing DRTV B2B Marketing B2C Marketing Emergency fundraising Experienced marketer, project leader and fundraiser who is able to manage the whole marketing chain; from strategy and planning to implementation and follow up. From branding and marketing plans to target group analysis, SEM, SoMe and Content Marketing. My strength is to connect marketing with sales and business and to support sales and business/fundraising objectives with communication. My objective is to work in a marketing position where I get to create, influence, progress and make a positive impact on the business outcome. Fundraising experience for 6+ years in both one off and regular giving acquisition campaigns and always on programs.