Marina Mayer

Background

About Marina Mayer

A highly experienced Content Director to lead and transform content strategies, drive results across various platforms and channels, and develop and nurture revenue-generating opportunities as they relate to content fulfillment.• Oversee the execution of content for print, websites, e-newsletters, marketing campaigns, sales projects, special reports, social media, webinars, podcasts and more. • Manage a team of up to 12 content creators along with four freelancers across 14 print and digital brands, including Food Logistics, Supply & Demand Chain Executive, ForConstructionPros.com, Equipment Today, Pavement Maintenance & Reconstruction, Concrete Contractor, Asphalt Contractor, Rental Magazine, Green Industry Pros, SnowPro, OEM Off-Highway, IRONPROS.com, Asphalt.com and PavementOnline.com. • Recently converted all but two brands to digital-only.• Partner with sales, marketing, operations, marketing services and audience development to ensure content aligns and fulfills strategy goals for both clients and readers.• Optimized all sites for SEO, site channel navigation, improved userability, and more. • Oversee and help execute all 18 industry awards programs.• Oversee and help execute deployment of all 682 e-newsletters.• Oversee and manage the editing and publishing of content from subject matter experts.• Manage the content teams’ travel and freelance budget.• Develop and maintain training documents, cross-functional workflow processes and more.• Helped spearhead editorial internship program.• Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, maintain content brand leadership of print, digital, e-newsletter, social media, webinars, podcasts, awards programs, in-person event management and more.• Co-Founder of the Women in Supply Chain Forum; grew attendance from 76 in Year 1 (2022) to close to 300 present day. Develop content sessions, book speakers and panelists, manage the agenda and more.• Created Women in Supply Chain award and Top Tech Startup award.• Assign, proof and execute content as it aligns with the brands’ editorial calendars; manage freelancers and expert columnists; and work alongside design, production, marketing and sales. • Oversee and execute all seven industry awards programs.• Moderate webinars through SCN Summit virtual webinar series. • Present at industry conferences and tradeshows; moderate panels; participate in industry events as an expert in the field; and fulfill content items in accordance with media partnerships.