Mario Khalil

Background

About Mario Khalil

Data Analyst | Business Intelligence Analyst | Business Analyst | Business Development Analytically driven. I take constant risks by tinkering to learn, improve, and solve problems. With experience spanning global brand strategy at WPP and data analytics at Booking.com, I specialize in turning data into actionable business outcomes. My expertise includes- Developing measurable strategies tied to business goals- Identifying growth opportunities through advanced analytics- Driving business development by uncovering new markets and optimising revenue streams - Building attribution models and conducting ROI analysis to maximise marketing impact - Implementing incrementality analysis to assess true marketing effectiveness - Fostering a culture of experimentation through rigorous A/B testing I focus on simplifying complex problems and delivering clear, effective solutions. My approach goes beyond basic metrics, emphasising incrementality and incremental ROI to understand the genuine impact of each initiative. Through continuous A/B testing and data-driven experimentation, I uncover insights that drive business growth and refine strategies. Whether it's improving marketing strategies, identifying new business opportunities, or enhancing performance metrics, I bring a straightforward, results-oriented approach to every project, ensuring that data translates into tangible business value.