Mario M.

Background

About Mario M.

Seasoned data & AI leader with 15+ years driving measurable business impact across iGaming, Martech and financial services. I build and scale analytics functions that turn raw data into decisions — from early-churn prediction and CPV/LTV modeling to lifecycle segmentation, campaign readiness and responsible gaming intelligence. I combine hands-on machine learning (BigQuery, Python, GCP/AWS) with executive-level roadmapping: aligning data strategy to growth, retention and compliance goals. I lead cross-functional teams, translate complex analytics into clear actions for Marketing/CRM/Compliance, and operationalize models via robust data pipelines and self-service BI (Power BI, Tableau, Superset). Core strengths: • Predictive Modeling: churn, reactivation, CPV/PVI, LTV, seasonality-aware Sportsbook models • Lifecycle & Segmentation: Big Winners, Early Depositors, Jackpot behavior, value-based cohorts • Data & BI Platforms: BigQuery, scalable datasets, KPI frameworks, campaign/audience readiness • GenAI for BI: auto-narrated insights and stakeholder-friendly reporting Selected wins: early churn frameworks preserving €1.3M+ revenue; restructured reporting layers enabling proactive audience activation; responsible gaming risk scoring aligned with behavioral markers. Recognized by the U.S. Government for exceptional ability in Data Science & AI, with approval for permanent residency based on professional achievements. Open to Head/Manager roles in Data/Analytics/AI (hybrid/remote, EU/US).