Mario Saavedra

Background

About Mario Saavedra

I help brands, media companies, and broadcasters future-proof their business through digital innovation, strategic storytelling, and culture-driven transformation. With over two decades of experience at the intersection of technology, advertising, and entertainment, I’ve built a career leading digital and media transformations across Chile, Latin America, and beyond. I began as a pioneer in Chile’s digital advertising scene, guiding top agencies through their digital transitions. From there, my career evolved into executive roles in regional and international telecom companies, where I turned bold ideas into high-impact strategies. In parallel, my passion for storytelling led me deep into the film and content industry. As an Executive Producer and Postproduction Director, I’ve overseen more than 300 projects across Chile, Latin America, and Asia — spanning feature films, branded content, documentaries, and digital series. I’ve also led 150+ digital projects for leading broadcasters, major brands, and international organizations, helping them redefine audience engagement, drive digital innovation, and strengthen their connection with new and existing audiences. As @MacGenio, I’ve cultivated a personal brand that simplifies technology for mass audiences — through columns, conferences, and digital media. Today, I hold dual roles: • Head of CEX & Product Development at Atera Media Group, where I lead audience experience strategy and digital product innovation. • Digital Culture & Technology Ambassador at CNN Chile, driving initiatives that open new digital audiences and embed innovation into the newsroom. Always open to new projects, collaborations, or conversations about digital media, tech strategy, and content innovation. Let’s connect.