Marion Garnier

Background

About Marion Garnier

Marketing professor and researcher. H.D.R, Professor at Grenoble Ecole de Management Deputy Program Director for the MSc Marketing Strategy Full Time Always looking for projects for students and professional testimonies in Distribution Strategy and Salespoint Management Topics of interest in Research : phygital and smart retailing, deviant consumer behaviors, cross-gender consumption behaviors, geek culture, avatars and virtual agents, Internet user behavior, gaming Topics of interest in Teaching : Retailing, E-Commerce, Research Methodology, Consumer Behavior, Marketing Fundamentals, Brand Management, Communication Most recent publications : 2025. Polyakova, A, Garnier, M, & Duchain, J. C. D, Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers. Journal of Marketing Management, 41(9–10), 910–948. Garnier M. et Gotteland D, Commentaire sur « Look up! Cinq propositions de recherche pour repenser le marketing dans une société post-croissance » : contribution du Discours lacanien à un marketing plus responsable, Recherche et Applications en Marketing, 39, 2, 135-145 2022. Yang X et Garnier M, Rethinking the impact of interactive technologies on the retailing experience. Synthesis, conceptual approach, and research agenda, Recherche et Applications en Marketing, 37, 4, 15-62