Marion Guitton

Background

About Marion Guitton

My job is to understand people's problems, what they care about, and emerging societal tensions. Then, we figure out how a collective group can mobilize its stakeholders around these issues. I can assist with strategic thinking through- Purpose strategy (for brands, corporations, companies, entities)- Desk research / Data curation - Qualitative research / Non-traditional qualitative research - Cross-data, Hybrid sources Dashboard analysis - Tropicalization / Cultural transferability - Strategic brand planning / Communication Strategy / Brand platform strategy After ten years of working in advertising and market research for global companies, I stepped back a bit and reflected on my experience. So, I wrote a thesis about it for the CELSA school:"Brand involvement in societal issues: from purposeful advertising campaign to mobilizing around a brand purpose." Now, I'm in Public Affairs, opinion research and consulting. I have lived in France, Peru, Canada, the US, India, Morocco, and I wish I could speak perfectly all of their languages.