Marion Laniel

Background

About Marion Laniel

I am a highly skilled Data Analyst with a background in business analytics and a deep understanding of data-driven decision-making. With a Bachelor's degree in Business Administration (BBA) and a Master of Management in Analytics from McGill, I have honed my ability to transform raw data into valuable insights that drive business outcomes. Currently, I work at La Presse, where I collaborate with teams across sales, finance, HR, and product departments to provide actionable analytics. I specialize in advanced data analysis using tools like SQL, Tableau, and Power BI, with a strong focus on deriving insights that inform strategic decisions. My experience includes building and maintaining complex dashboards, developing custom reporting solutions, and leading data migrations. I have led various high-impact projects, such as calculating ARPU (Average Revenue Per User) through cross-database analysis and assessing the effects of new product features on reader engagement. I have also played a crucial role in the development of advertising performance tools and the establishment of an analytical stack for HR, driving improved reporting and KPIs for the department. With a passion for solving complex problems and an aptitude for translating data into meaningful narratives, I am dedicated to delivering impactful insights that help organizations achieve their business goals. Whether it's optimizing business processes or leading the adoption of new analytical tools, I strive to use data as a powerful lever for growth and efficiency.